Watching the Olympics over the last few days, I've come to the conclusion that unless things change soon and for the better, the Olympics themselves might become a thing of the past. We've seen indications of some flagging interest during the course of the games already--stadiums with low amounts of people buying tickets--during more than just preliminaries--and a fair bit of not-positive crowd feedback.
The first step in saving the Olympics is removing some of the commercial aspect. I don't mean television commercials. I mean the fact that the Olympics, at least on the American front, are more about money than about athletes competing. NBC paid $750 million in order to obtain the mostly-exclusive broadcast rights in America. Every major athlete carries the logo of an athletics company, some more than one. Events shouldn't be put off broadcasting until prime-time just to rake in more dollars. And while there's probably a better reason for it, it seems like the complicated tie-breaking rules are just based on a cheap desire to not have to possibly give two medals for the same position in the same event. Really, there are times when two people are merely equals.
The second task, also aimed at the American front, is to return to an international view of the Olympics. Problem with this is, it's tied into the first problem. NBC shows the best events at prime time to attract the most money, but in order to increase the appeal for American viewers, everything has a pro-American slant. Athletes who compete poorly have excuses made for them. The little "phone in for your favorite Olympic moment" is predominantly American (even in the face of dramatic events like Radcliffe dropping out of the women's marathon, or the 5+ minute crowd uproar at the scoring of Neimov's routine.) And where are the heartwarming documentary-stories of athletes from outside of the U.S.? I thought we used to see those in the past. While the ones we have now are interesting, they're only for the people from one county. Now more than ever, the Olympics, is an international affair.
Last but not least, here's a hint: When interest in the Olympics seems to be waning, it's not time to add more sports to the roster, it's time to spruce up the ones you have. Adding badminton, beach volleyball and trampolining (although the last actually shows a surprising degree of skill, and should be part of gymnastics, IMO) is not the answer. Don't throw more parts into the machine, fix the ones that are broken. I fear for the 2008 or 2012 games where we have skateboarding, dirt-biking and yo-yo as events... ("The judges require at least a three-second duration on that walk the dog, that's going to be at least a tenth deduction.")